Strong lensing is a unique tool for investigating the inner structure of galaxy clusters. Arc-like distorted images of distant galaxies can be used to trace any kind of matter in the central regions of massive structures. Numerous techniques have been developed at this purpose. Unfortunately, the comparison between theoretical expectations and observations is made difficult by the complexity of cluster lenses. Substructures, asymmetries, ellipticity, dynamical activity are all important factors which play a role in determining the strong lensing properties of clusters. Moreover, interfacing observations and theoretical predictions is difficult because of noises and practical issues which have never been properly taken into account in theoretical studies. We propose a way to close this gap, by making ray-tracing through numerically simulated clusters, mimicking observational noises and including realistic modeling of the background sources. We illustrate some ideas for addressing some issues which are still under debate.